What is Website Audit

The website audit starts from a general analysis of a website aimed at revealing the actions needed to improve search engine optimization (SEO). Site audit is applicable for all online businesses and improves different aspects of the websites.


Website audit made for SEO purposes discovers weak spots of a website’s SEO score and helps understand the state of SEO. A content audit is used to analyze the engagement and what changes have to be made to the content strategy to enhance the site’s performance.


There are multiple types of site audits, but the most well-known types of SEO audits are the following:
  • Website health audits – analyzing overall health of the website while revealing all issues that require immediate attention.
  • Security audits – accessing a site for potential vulnerability issues such as high value sites and high-risk verticals.
  • Competitive site audits – the ability to monitor all gaps and opportunities for website promotion, and detect the benefits and drawbacks of competitors.
  • Conversion optimization audits – accessing a site for possible technical and onsite conversion problems.
  • Technical SEO audits – this often involves crawling the entire site, beginning with a review of site content, structure, and adherence to best practices such as web accessibility.
All of these audits can form a part of the same audit. Each one is made to make sure that you have powerful and reliable system in place. It shows the unidentified dangers that can bring you down, tells what needs to change and what’s working well and what’s not good, and gives practical recommendations and insights into what need to prioritize more. All website audits start with site health audits.

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