1. Today’s customers expect all businesses to be online.
According to Internet World Stats, an International website that features up to date world Internet Usage for over 243 individual countries and world regions, Kenya has over 43 million users of the internet. Kenyans are looking for information about business online. In fact, most consumers now do research online before they make a purchase and are more likely to buy goods and services after they have found that information. Business are, therefore, likely to sell more if they have an online presence through website.
2. Your website is your number one marketing asset because we live in a digital age.
According to Global Digital 2019 reports sponsored by Hootsuite, on average, the world’s internet users spend 6 hours and 42 minutes online each day. That is just about the same time Kenyans spend online according to Business Daily of June 3, 2018. People are becoming more digital and spending a lot of time on digital platforms. This then creates a need to develop a website to be able to capture the growing digital audience online.
3. People are searching for Goods and Services Online
There are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online searching for your exact service. Guess who’s getting their business? Only those business that are online.
4. Consumers Trust Businesses that are already online
Not having a website makes consumers trust you less. According to a research carried out in 2018 by an Inbound Web Marketing Company called Internet Blue Corona, 75% of people admit to making judgments on a company’s credibility based on website design. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.
5. Websites are More Affordable than Traditional Advertising on Radio, TV and Print Media/Newspaper
Radio, TV and Newspaper have been the traditional platforms used for advertising. The challenge is that they are often times expensive. A company website can present huge cost savings in terms of advertising costs. The cost of developing a website and advertising on social media can often times be cheaper and more effective.
6. Websites help you Engage and Interact with your Current and Potential Customers
Using website tools such as chat applications, contact forms, emails, you can be able to interact with existing and potential customers to get feedback on new or existing products, customer service response, and even ship orders to your customers.
7. Company Websites Equalizes Big and Small Businesses.
A professionally developed and designed website belonging to a small company can equal or be better than that of a big multinational and more financially endowed company providing the same goods or services.
8. All Your Competitors have Company Websites.
It is very likely that all your competitors have a website. More and more businesses are recognizing the power of the internet to drive business and are therefore keen to have an online presence and more so ensure that their websites are search engine optimized. If your business is not online, you may be losing out.
9. Your Business is always Accessible.
Unlike your physical location which may only be open from 8am – 5pm, your website is always accessible 24/7, 365 days a year.